編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 001SMU | Amazon Vs Walmart: Clash of Business Models | Kumar, Nirmalya;Mittal, Sheetal | Marketing | Digital &Precision marketing( 323243 ) |
2 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Digital &Precision marketing( 323243 ) |